Why Your AI Photos Look Bad (and How to Fix Them With Better Prompts)

A step-by-step guide to generating product, lifestyle, and portrait photos brands can actually use.

AI isn’t just an art toy anymore. Brands are using it to generate product shots, portraits, and lifestyle photography instead of hiring crews and renting studios. Marketing agencies rely on it for variations they can A/B test at scale. And for designers, this means one thing: writing prompts is now part of the job.

Photographic assets, clean product shots, believable lifestyle images, portraits, are the building blocks of campaigns and websites. They need to look realistic, consistent, and on-brand. A good prompt makes the difference between “usable photo” and “AI chaos.”

This article is a practical guide for designers who want to generate brand-ready photographic assets using AI.

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